Day 12 of the NO EXCUSES 3-Week Author Blog Challenge: Tell us about your book signing…

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Day 12 of the NO EXCUSES 3-Week Author Blog Challenge: Tell us about your book signing…

Writing a book is a big deal. Publishing it is a monumental occasion. Which is why I’m so surprised at the number of authors I’ve met who don’t plan some kind of signing or launch event. It doesn’t have to be elaborate or expensive, but you’ve published a book, for crying out loud! Shouldn’t you tell someone? Shouldn’t you celebrate? Should you invite some folks to get together to hear you read a bit? Maybe sell a few copies?

book-launch

DAILY PROMPT

Each day, we have a prompt upon which the authors may base their posts – or they may opt to write on the topics of their choice.

The Day 12 prompt is:

Describe your first book signing – real or imagined.

AUTHORS – use the link below to add your November 7th post to our list!

READERS, be sure to check out our PARTICIPANTS page to see the list of bloggers who are taking part in the challenge, and READ THEM! Then, if you like what you read, be sure to share the posts on your social media networks so our bloggers get the best exposure possible.

If you’re just learning about the Challenge for the very first time, don’t let the late hour sign-me-updeter you from joining! Fill out the REGISTRATION FORM, read the Guidelines, and begin blogging away! You’ll qualify for the contest to win a $35 gift card to the bookstore of your choice IF you back-post for all the days you’ve missed so far AND add your name to the MisterLinky for each date. Details will be sent via email upon your registration.

We’ll check in daily for a recap of the prior day’s best blog entries.

Congratulations on publishing your book!

Laura

Day 11 of the NO EXCUSES 3-Week Author Blog Challenge: Modeling other authors in your genre…

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Day 11 of the NO EXCUSES 3-Week Author Blog Challenge: Modeling other authors in your genre…

Authors are human, and it seems a foible of human nature to get caught up in a sense of competition with other authors. After all, we want the same thing, don’t we – to find the people who are willing to shell out a few bucks to buy our books? But that’s just it – we want them to buy OUR books, not THEIR books. Check it out, though. What’s the last thing you see when you complete an order on Amazon? “People who bought that book (or other thing) you just bought also bought these other very similar books.”

There’s NO competition, really. Just other people doing and writing similar things. And some of them have been doing it longer. Or they’ve taken a different approach. Or are targeting a different audience. Sometimes it’s worth exploring what the others in your genre are doing, if only as a point of comparison.

similar-books

DAILY PROMPT

Each day, we have a prompt upon which the authors may base their posts – or they may opt to write on the topics of their choice.

The Day 11 prompt is:

When is the last time you did a survey of other books similar to yours on the market? How are they selling? What do their authors’ websites look like? What are their authors doing to market? What ideas could you borrow to generate your own new marketing concepts or campaigns?

AUTHORS – use the link below to add your November 7th post to our list!

READERS, be sure to check out our PARTICIPANTS page to see the list of bloggers who are taking part in the challenge, and READ THEM! Then, if you like what you read, be sure to share the posts on your social media networks so our bloggers get the best exposure possible.

If you’re just learning about the Challenge for the very first time, don’t let the late hour sign-me-updeter you from joining! Fill out the REGISTRATION FORM, read the Guidelines, and begin blogging away! You’ll qualify for the contest to win a $35 gift card to the bookstore of your choice IF you back-post for all the days you’ve missed so far AND add your name to the MisterLinky for each date. Details will be sent via email upon your registration.

We’ll check in daily for a recap of the prior day’s best blog entries.

Put on those thinking caps!

Laura

Day 10 of the NO EXCUSES 3-Week Author Blog Challenge: Other things besides books…

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Day 10 of the NO EXCUSES 3-Week Author Blog Challenge: Other things besides books…

Readers want books. You know, the kinds with pages and words and stories and ideas. Retailers want brands – the book and whatever else comes with it. A game. A stuffed animal. A workbook. A calendar. A video. Ancillary products also broaden your prospective reach as an author. Remember The Very Hungry Caterpillar? Just celebrated its 45th anniversary with a bunch of new products.

vhc-items

DAILY PROMPT

Each day, we have a prompt upon which the authors may base their posts – or they may opt to write on the topics of their choice.

The Day 10 prompt is:

What ancillary product could you develop or create to sell along with your book? What steps would you take to design it? Who would you have to ask for help? How could you package it with your book to generate repeat sales, endorsements, referrals, or other promotions?

AUTHORS – use the link below to add your November 6th post to our list!

READERS, be sure to check out our PARTICIPANTS page to see the list of bloggers who are taking part in the challenge, and READ THEM! Then, if you like what you read, be sure to share the posts on your social media networks so our bloggers get the best exposure possible.

If you’re just learning about the Challenge for the very first time, don’t let the late hour sign-me-updeter you from joining! Fill out the REGISTRATION FORM, read the Guidelines, and begin blogging away! You’ll qualify for the contest to win a $35 gift card to the bookstore of your choice IF you back-post for all the days you’ve missed so far AND add your name to the MisterLinky for each date. Details will be sent via email upon your registration.

We’ll check in daily for a recap of the prior day’s best blog entries.

Put on those thinking caps!

Laura

Day 9 of the NO EXCUSES 3-Week Author Blog Challenge: What’s your best NON-bookstore venue?

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Day 9 of the NO EXCUSES 3-Week Author Blog Challenge: What’s your best NON-bookstore venue?

I remember the days when the first places I’d head to at the mall were B. Dalton and Waldenbooks. Yes, I know, I’m dating myself. No longer in every mall – or even easy to find – bookstores have never been the only places to sell books.

gift-shop

DAILY PROMPT

Each day, we have a prompt upon which the authors may base their posts – or they may opt to write on the topics of their choice.

The Day 9 prompt is:

What would be the ideal NON-bookstore venue for selling your book? Why? What is your plan to reach out to such a venue to ask about having them carry your book?

AUTHORS – use the link below to add your November 5th post to our list!

READERS, be sure to check out our PARTICIPANTS page to see the list of bloggers who are taking part in the challenge, and READ THEM! Then, if you like what you read, be sure to share the posts on your social media networks so our bloggers get the best exposure possible.

If you’re just learning about the Challenge for the very first time, don’t let the late hour sign-me-updeter you from joining! Fill out the REGISTRATION FORM, read the Guidelines, and begin blogging away! You’ll qualify for the contest to win a $35 gift card to the bookstore of your choice IF you back-post for all the days you’ve missed so far AND add your name to the MisterLinky for each date. Details will be sent via email upon your registration.

We’ll check in daily for a recap of the prior day’s best blog entries.

Happy weekend!

Laura

Day 8 of the NO EXCUSES 3-Week Author Blog Challenge: If book marketing were a sandwich…

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Day 8 of the NO EXCUSES 3-Week Author Blog Challenge: If book marketing were a sandwich…

When I was traveling in Ireland nearly 20 years ago, I stopped into a sandwich shop for lunch. I was unfamiliar with most of the items on the menu so I asked the server if they could just make me a BLT. Well, I didn’t know what their menu items were, and they didn’t know what a BLT was. I described it, and they told me it would be no problem. A little later, the gal emerged from the kitchen with a ham sandwich. To them, bacon meant Canadian bacon. It was delicious nonetheless. And I’ve never forgotten the incident.

blt

DAILY PROMPT

Each day, we have a prompt upon which the authors may base their posts – or they may opt to write on the topics of their choice.

EGAD! I just realized I’m a day off on my prompts. I had planned for this to be the November 3rd prompt. So much for the best-laid plans. It’s still a good one, though, so I hope you’ll have fun with it!

The Day 8 prompt is:

In America, November 3rd is  National Sandwich Day. Step back for a minute and think of your book marketing campaign as a sandwich. What are the ingredients? What make up the guts of your campaign? What comprises the bread/wrap/lettuce leaf that holds it together? And what are the condiments – the extras that add spice and really make it delicious?

BONUS: Which sandwich does your book most resemble?

AUTHORS – use the link below to add your November 4th post to our list!

READERS, be sure to check out our PARTICIPANTS page to see the list of bloggers who are taking part in the challenge, and READ THEM! Then, if you like what you read, be sure to share the posts on your social media networks so our bloggers get the best exposure possible.

If you’re just learning about the Challenge for the very first time, don’t let the late hour sign-me-updeter you from joining! Fill out the REGISTRATION FORM, read the Guidelines, and begin blogging away! You’ll qualify for the contest to win a $35 gift card to the bookstore of your choice IF you back-post for all the days you’ve missed so far AND add your name to the MisterLinky for each date. Details will be sent via email upon your registration.

We’ll check in daily for a recap of the prior day’s best blog entries.

Have a sandwich for lunch today!

Laura

Day 7 of the NO EXCUSES 3-Week Author Blog Challenge: If only I could meet…

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Day 7 of the NO EXCUSES 3-Week Author Blog Challenge: If only I could meet…

A good endorsement on the front or back cover of your book can go a long way towardmeet-someone-famous encouraging prospective readers to become buyers for your book. Whom should you approach? The biggest name in your field – because the worst they could say is no. Then scour your LinkedIn, social media, and mailing lists to see who you know – and who they know. But first aim big – REALLY big!

DAILY PROMPT

Each day, we have a prompt upon which the authors may base their posts – or they may opt to write on the topics of their choice.

The Day 7 prompt is:

If you could ask anyone in the world to write a blurb for your book, who would it be? Why that person/people? How did/will you go about reaching them? Yes – really!

AUTHORS – use the link below to add your November 3rd post to our list!

READERS, be sure to check out our PARTICIPANTS page to see the list of bloggers who are taking part in the challenge, and READ THEM! Then, if you like what you read, be sure to share the posts on your social media networks so our bloggers get the best exposure possible.

If you’re just learning about the Challenge for the very first time, don’t let the late hour sign-me-updeter you from joining! Fill out the REGISTRATION FORM, read the Guidelines, and begin blogging away! You’ll qualify for the contest to win a $35 gift card to the bookstore of your choice IF you back-post for all the days you’ve missed so far AND add your name to the MisterLinky for each date. Details will be sent via email upon your registration.

We’ll check in daily for a recap of the prior day’s best blog entries.

Here’s to a landing that plum endorsement!

Laura

RECAP Day 4 – NO EXCUSES 3-Week Author Blog Challenge

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RECAP Day 5 – NO EXCUSES 3-Week Author Blog Challenge

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Opposite ends of the spectrum

Today I will be having lunch at the Wrigley Mansion. Sounds all high falutin until you find out they have a restaurant that’s open to the public. Then I’ll be joining a friend for dinner at the Tennessee Grill in Anthem, Ariz. It’s a v-e-r-y casual barbecue place, pretty much the polar opposite of the Wrigley Mansion.

wrigley-mansion

tennessee-grillI learned a long time ago the importance of being able to go anywhere and be at ease, whether it’s a fancy-shmancy ball or a street festival with food trucks. People are people, and if you’re trying to market your book, the more diverse people you meet, the better the chance you’ll encounter your ideal reader – or someone who KNOWS your ideal reader and is willing to make an introduction.

MY BOOK IS KINDA LIKE…

Jack Dermody, author of the Personality as a Second Language blog, has an interesting insight on the need to be famous to sell memoir:

I would love to emulate Julie Powell’s blockbuster Julie and Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen. She focused on one single exciting year in her life. That gives me hope because Julie did not have to survive cancer, an abusive father, the slums of New York, a violent husband, social shaming, a concentration camp, or North Korean torture. Neither have I. She did not lead the U.S. Women’s Soccer Team or find a cure for death. I won’t do anything great like that either.

Author Ashley Howland prefers to be unique:

I think I’d rather be unique. Maybe a picture would work – they are apparently worth 1000 words. I could describe my writing like this:

ashley-dog

 

 

 

 

 

 

 

 

THANKS FOR THE GIVEAWAY!

Each day’s bloggers in the NO EXCUSES 3-Week Author Blog Challenge are eligible for a drawing for a lovely gift from one of their fellow bloggers. Today’s lucky WINNER is Jeanette Chaplin, who will receive an ebook copy of The Jungle Survival Guide to Media Kits for Authors from the author, Patti Hultstrand.

Please be sure to check out our bloggers’ posts for Day 6 here:
http://www.blenza.com/linkies/links.php?owner=marciebrock&postid=02Nov2016

We’ll check in with you again tomorrow. Until then, keep writing!

lo-sig

 

 

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The Author Blog Challenge is hosted by Laura Orsini and her alter ego, Marcie Brock, of the Marcie Brock – Book Marketing Maven
blog. All who register for the Author Blog Challenge will receive a complimentary copy of Laura’s special report: “138 Tips to Help You Blog Like a Pro.” Nonparticipants may obtain their own copies for just 99 cents.

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Day 6 of the NO EXCUSES 3-Week Author Blog Challenge: About that platform…

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Day 6 of the NO EXCUSES 3-Week Author Blog Challenge: About that platform…

When you first undertake to write a book and then realize that virtually all the authorz platformmarketing will fall to you, you tend to one of several things:

  • Buck up and decide to learn all you can.
  • Read a blog post here and attend a seminar there, hoping magic fairy dust will somehow be involved.
  • Bury your head in the laptop and keep writing, because marketing, who needs it?!

If you’re going to write a book that anyone besides your mom and your best friend will buy, you’ll need a platform. Today’s post asks the authors to think about what they’re doing to grow theirs.

DAILY PROMPT

Each day, we have a prompt upon which the authors may base their posts – or they may opt to write on the topics of their choice.

The Day 6 prompt is:

As an author, your platform is your building block to an audience. It’s where you’re showing up on a regular basis, whom you’re influencing, who knows you, who’s following you, who’s talking about you, who’s waiting for that (next) book to come out. What are the three most important things you are presently doing to grow your platform? What are three new steps you will undertake in the first quarter of 2017 to shake things up a bit?

AUTHORS – use the link below to add your November 2nd post to our list!

READERS, be sure to check out our PARTICIPANTS page to see the list of bloggers who are taking part in the challenge, and READ THEM! Then, if you like what you read, be sure to share the posts on your social media networks so our bloggers get the best exposure possible.

If you’re just learning about the Challenge for the very first time, don’t let the late hour sign-me-updeter you from joining! Fill out the REGISTRATION FORM, read the Guidelines, and begin blogging away! You’ll qualify for the contest to win a $35 gift card to the bookstore of your choice IF you back-post for all the days you’ve missed so far AND add your name to the MisterLinky for each date. Details will be sent via email upon your registration.

We’ll check in daily for a recap of the prior day’s best blog entries.

Here’s to a building a super-sturdy platform!

Laura

RECAP Day 4 – NO EXCUSES 3-Week Author Blog Challenge

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RECAP Day 4 – NO EXCUSES 3-Week Author Blog Challenge

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Rabbit, rabbit, rabbit!

It’s the first day of the month, so I bid you a good Rabbit, rabbit, rabbit! My high rabbit-rabbit-rabbitschool freshman English teacher, Linda Pilon, first taught me about this superstition. I later encountered several other individuals, all originally from Massachusetts, who had heard variations on the saying. According to the esteemed Wikipedia:

Rabbit rabbit rabbit is one variant of a superstition found in Britain and North America that states that a person should say or repeat the word “rabbit” or “rabbits”, or “white rabbits”, or some combination of these elements, out loud upon waking on the first day of the month, because doing so will ensure good luck for the duration of that month.

TELL US ABOUT YOUR COVER…

Judith Cassis, author of the Writer to Writer series, has some great advice about your book cover:

Create a mockup. I usually have ideas in my head but I’m not a talented artist. When I draw people they are skinny little stick-figures. Regardless, I do my best to put the pictures from my head on paper to illustrate my ideas.

More good book cover advice from Melissa Gijsbers, author of Swallow Me, Now!:

Knowing what other books [similar to mine] had on the cover helped us decide on the look and feel that appealed to the age group I was aiming the book at. I also knew that this book was the first in a series, so it had to have a look and feel that would translate to other stories that hadn’t been written yet, and that would appeal to both boys and girls.

 

THANKS FOR THE GIVEAWAY!

Each day’s bloggers in the NO EXCUSES 3-Week Author Blog Challenge are eligible for a drawing for a lovely gift from one of their fellow bloggers. Today’s lucky WINNER is Shanan Winters, who will receive an aaudiobook of her choice at Audible.com from Jack Dermody, author of the Personality as a Second Language blog.

Please be sure to check out our bloggers’ posts for Day 5 here:
http://www.blenza.com/linkies/links.php?owner=marciebrock&postid=01Nov2016

We’ll check in with you again tomorrow. Until then, keep writing!

lo-sig

 

 

________________
The Author Blog Challenge is hosted by Laura Orsini and her alter ego, Marcie Brock, of the Marcie Brock – Book Marketing Maven
blog. All who register for the Author Blog Challenge will receive a complimentary copy of Laura’s special report: “138 Tips to Help You Blog Like a Pro.” Nonparticipants may obtain their own copies for just 99 cents.

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Day 5 of the NO EXCUSES 3-Week Author Blog Challenge: My book is a little like…

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Day 5 of the NO EXCUSES 3-Week Author Blog Challenge: My book is a little like…

Hope you had a fabulous Halloween. Can you believe there are just 2 months left in 2016? Time to buckle down and finish this year’s book marketing plan while beginning to think about what you’ll do differently in 2017!

comparar

DAILY PROMPT

Each day, we have a prompt upon which the authors may base their posts – or they may opt to write on the topics of their choice.

The Day 5 prompt is:

Every author wants their book to be different – to stand out in the crowd. But when it comes to selling your book, it’s also important to know what it’s similar to so that you can give people comparisons they can easily understand. For instance, who hasn’t heard Star Wars described as a Western set in space? What kinds of comparisons could you make in describing your book so that people know instantly what it – or isn’t – similar to?

AUTHORS – use the link below to add your November 1st post to our list!

READERS, be sure to check out our PARTICIPANTS page to see the list of bloggers who are taking part in the challenge, and READ THEM! Then, if you like what you read, be sure to share the posts on your social media networks so our bloggers get the best exposure possible.

If you’re just learning about the Challenge for the very first time, don’t let the late hour sign-me-updeter you from joining! Fill out the REGISTRATION FORM, read the Guidelines, and begin blogging away! You’ll qualify for the contest to win a $35 gift card to the bookstore of your choice IF you back-post for all the days you’ve missed so far AND add your name to the MisterLinky for each date. Details will be sent via email upon your registration.

We’ll check in nightly for a recap of the day’s best blog entries.

To a super successful end to 2016!

Laura