, , ,

Day 20 of the NO EXCUSES 3-Week Author Blog Challenge: Live author events

Live events are a lot of work. The best ones I’ve experienced have been collaborative efforts. Members of the Phoenix Publishing & Book Promotion Meetup took a booth last year at the Phoenix Festival of the Arts and sold nearly $800 worth of books! (By the way, we’ll be there again this year, December 9th-11th.)


I also met a man at Coolidge Days, in Coolidge, Arizona, a tiny town about 60 miles southeast of Phoenix. He was an author with 1 book to sell. The booth cost less than $50 for the 3-day event, and by the time I met him midway through the third day, he’d already sold more than 50 books at $15 each. Hotel, food, gas expenses well covered, that’s an incredible return on his investment. To his credit, he was more than willing to talk to every person who walked past his booth – an essential key to his success.



Each day, we have a prompt upon which the authors may base their posts – or they may opt to write on the topics of their choice.

The Day 20 Prompt is:

With holiday shopping in full swing, ’tis most definitely craft fair season. Authors sometimes do well at craft events by virtue of being the only bookseller at an event. Not every live event is for every author – but they can be a great way to show off your book to the public and meet new potential readers. Have you done any live events? If so, how did it go? What’s your best tip for other authors to be successful? If you haven’t done them yet, what’s holding you up? What technique/display/idea have you seen a vendor use that might work for you or other authors?

AUTHORS – use the link below to add your November 16th post to our list!

READERS, be sure to check out our PARTICIPANTS page to see the list of bloggers who are taking part in the challenge, and READ THEM! Then, if you like what you read, be sure to share the posts on your social media networks so our bloggers get the best exposure possible.

If you’re just learning about the Challenge for the very first time, don’t let the late hour sign-me-updeter you from joining! Fill out the REGISTRATION FORM, read the Guidelines, and begin blogging away! You’ll qualify for the contest to win a $35 gift card to the bookstore of your choice IF you back-post for all the days you’ve missed so far AND add your name to the MisterLinky for each date. Details will be sent via email upon your registration.

We’ll check in daily for a recap of the prior day’s best blog entries.

Have fun on the holiday event circuit!