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Day 19 of the NO EXCUSES 3-Week Author Blog Challenge: If you were to take up mischief marketing…

Years ago, I read a book by the late Ray mischief-marketingSimon titled Mischief Marketing. It got my creative juices flowing, and I’ve never forgotten some of the stories from this book. Though they are essentially the same things, I much prefer the term “mischief marketing” to “guerilla marketing.” So what is it? Mischief marketing employs innovative, unconventional, and typically low-cost techniques aimed at obtaining maximum exposure for a product – in this case, your book.


Each day, we have a prompt upon which the authors may base their posts – or they may opt to write on the topics of their choice.

The Day 19 prompt is:

Mischief marketing is any form of nontraditional – and often outlandish – marketing. Leaving your bookmarks in similar books in a bookstore. Writing your title in chalk on a sidewalk that gets lots of foot traffic. Attending a ballgame dressed up as a character in your book. What kind of mischief marketing could you get up to in an effort to promote your book? The bolder the better. What would it take for you to work up the nerve to implement such a campaign?

AUTHORS – use the link below to add your November 15th post to our list!

READERS, be sure to check out our PARTICIPANTS page to see the list of bloggers who are taking part in the challenge, and READ THEM! Then, if you like what you read, be sure to share the posts on your social media networks so our bloggers get the best exposure possible.

If you’re just learning about the Challenge for the very first time, don’t let the late hour sign-me-updeter you from joining! Fill out the REGISTRATION FORM, read the Guidelines, and begin blogging away! You’ll qualify for the contest to win a $35 gift card to the bookstore of your choice IF you back-post for all the days you’ve missed so far AND add your name to the MisterLinky for each date. Details will be sent via email upon your registration.

We’ll check in daily for a recap of the prior day’s best blog entries.

What kind of mischief will you get up to?