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Day 4 of the NO EXCUSES 3-Week Author Blog Challenge: Judging a book by its cover

I teach a seminar for the Phoenix Publishing & Book Promotion Meetup called “Your Book Marketing Is Stalled Until Your COVER Is Done!” Why? Here are just a few of the places an author should be using their book cover:Blank-Book

  • author website
  • author blog
  • collateral materials like postcards, bookmarks, and author one sheet
  • book trailer
  • personal Facebook page and book/author fan page
  • book’s Twitter account
  • book’s Pinterest board
  • media releases
  • email announcements to mailing list


Each day, we have a prompt upon which the authors may base their blogs – or they may opt to write on the topics of their choice.

The Day 4 prompt is:

A book cover is a very important marketing tool – probably the first one an author will create. You’ll use it even before your book is done to help build interest. Describe your process for choosing and designing your book cover. Who created your cover? How did you find him/her? What do you love about your cover? What might you do differently next time?

AUTHORS – use the link below to add your October 31st post to our list!

READERS, be sure to check out our PARTICIPANTS page to see the list of bloggers who are taking part in the challenge, and READ THEM! Then, if you like what you read, be sure to share the posts on your social media networks so our bloggers get the best exposure possible.

If you’re just learning about the Challenge for the very first time, don’t let the late hour sign-me-updeter you from joining! Fill out the REGISTRATION FORM, read the Guidelines, and begin blogging away! You’ll qualify for the contest to win a $35 gift card to the bookstore of your choice IF you back-post for all the days you’ve missed so far AND add your name to the MisterLinky for each date. Details will be sent via email upon your registration.

We’ll check in nightly for a recap of the day’s best blog entries.

To a hauntingly Happy Halloween!