Author Blog Challenge – Writing Prompt #23
So depending on your hemisphere, yesterday was alternately the longest or shortest day of the year. Some of us are facing cold, rainy days; others of us are taking a deep breath as we settle in for four more months of 100+ temps. One of the coolest things about this Blog Challenge – and about social media in general – is our ability to connect with people all over the world. In these three short weeks, we’ve learned about each others’ books, but we’ve also had glimpses into each others’ lives.
I attended a presentation the other day where the presenter – a good friend of mine – reinforced an idea I’d recently come across in a post on the Forbes blog that I cannot help but reject: women are too social in their marketing. The point is that, in general, women focus too much on bonding and not enough on closing the sale – at least in the early phases of a client relationship. We are better at maintaining relationships, but not as good at closing the deal.
I agree that we do have to keep our focus on the sale if we intend to make the sale, but unless you’re hiring a locksmith to get your toddler out of your running car or a plumber to fix a burst pipe, social is the new normal in marketing. No one wants to be hard sold. No one wants to be berated with ads. No one wants to hire someone or buy a product unless it comes well-recommended from a trusted source. This is particularly true of books in the age of disappearing bookstores.
I’ve bought a couple books from Challenge participants, and likely will buy a couple more. I hope that if you find an author you like, you’ll go out and share the love about them and their work so that other people in YOUR social network can have a great experience, too.
The Day 20 prompt asked Challenge participants to consider the ways they are – or could be – using social media to market their books. Click here for the Day 20 Recap.
DAILY WRITING PROMPTS
If you’d like to see ALL the writing prompts that have been released to date, please visit the PROMPTS page.
ON TO THE FUN STUFF…
Winner for Day 20 – Jen Chatfield. She wins a gift from Bonnie Paulson. This special report is titled “Blog It Write,” offering helpful tips about how to create a more reader-friendly blog.
Thanks to Sandi Tuttle for the Day 21 donation!
This white t-shirt is available in XS, S, M, L, XL, and 2XL. Sorry, international Author Blog Challenge participants: winner must be in the U.S.
Onward we go with the 22nd writing prompt of the challenge…
If a Hollywood agent were to come knocking on your door with an offer to turn your book into a movie and told you that you could call all the shots, who would you have direct and star in it? Write the first paragraph of Roger Ebert’s review of your film.
Writing Prompt #21:
Describe your first book signing – real or imagined.
Writing Prompt #20:
What is the single best piece of advice you’ve ever received about the publishing process and/or would advice would you offer to a first-time author?
Let the blogging continue!
Laura & Marcie
The Author Blog Challenge is hosted by Laura Orsini and her alter ego, Marcie Brock, of the Marcie Brock – Book Marketing Maven blog. Please visit Marcie’s blog for loads of great info about low- to no-cost methods of marketing for self-publishing authors.