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28 straight days of blogging? Probably going to need to schedule writing time

Two questions I often get hear in frequent succession are:

  1. Where should I start with my book marketing?

  2. How do I make time to market my book?

While I think “where to start” is an individual decision, as this blog – and the Author Blog Challenge – may indicate, I believe blogging is a great first step for many. First, it’s inexpensive and easy to get started. If done well (consistent quality posts with good keywords), it’s also a great way to gain significant traction in the search engines.

Now there’s no denying that successful blogging takes time – that’s the trade off. It’s inexpensive, but it takes a significant commitment of time. So how do you find time, especially for 28 days of blogging in a row, like the Author Blog Challenge is asking of you?

The answer, quite simply is that you must make time for it.

How MUCH time will it take? The answer, again, depends on the blogger. Some writers can bang out 500 words in a half-hour; others slave over every comma and period. While you want your blog to represent you well, readers will know that it’s not going to have quite the polish of your professionally edited book. So speed is probably equally important to correctness. To that end, make whatever time commitment it takes.

So how on earth can I make time for it? Schedule it! Going into the Author Blog Challenge, you know you’re aiming for a post a day for 28 days. Will you have time to write a post a day? If not, perhaps it would make more sense to set aside some time to do two or three posts at once. I’m not a drill sergeant and this isn’t a blog boot camp, so it’s not imperative that you write at the same time every day or every week … but human nature is that we work better in patterns. CLICK HERE to download a sample writing schedule with a blank sheet for you to use as a template. Better still, get into the habit of adding your blogging time to your Outlook or Google calendar.

They don’t have to be GIANT segments of time, but you must set aside some dedicated time to blogging. It could be first thing Tuesday morning. Thursday nights after the kids have gone to bed. Saturdays, before you begin your weekend chores. Maybe you’ll make your lunch hour your blogging time. Anytime you can ignore the phone, the clients, the employees, the vendors, and just have a half-hour or an hour of uninterrupted time to focus on your blogging.

I can’t tell you how to schedule your time, but one thing I can recommend is that you create deadlines, because what gets measured gets done. You’ve got externally imposed deadlines with the Author Blog Challenge, but what will you do when how often you post is up to you? The more committed you are, the more benefit you will see!

See you for the Challenge!
Laura & Marcie

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The Author Blog Challenge is hosted by Laura Orsini and her alter ego, Marcie Brock, of the Marcie Brock – Book Marketing Maven blog. Please visit Marcie’s blog for loads of great info about low- to no-cost methods of marketing for self-publishing authors.

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