Increase your authority: Quote another expert!
We keep hammering home this idea that your blog should be conversational. But if one of your goals is to build credibility, it should also be authoritative. Are those two ideas – conversational and authoritative – mutually exclusive? Not at all. Authoritative means trustworthy, dependable, convincing, and respected. You can certainly do that without using writing that sounds like a dictionary or a legal brief.
One of the easiest ways to lend authority to your posts is by citing other experts in your field. Books are good if they are current (or timeless), as well as expert blogs, news outlets, industry journals, and even TED Talks. Better still would be a direct quote from a source.
Just pick up the phone – you remember the phone, right? That device you use to text, Tweet, watch videos, and use as a GPS. It also has a little device in there that allows you to communicate vocally with others who possess similar devices. So, when possible, pick up the phone instead of sending an e-mail.
Tell the expert in question (or their assistant) that you’d like 5minutes of their time to get a quote about – and name the EXACT topic on which you want their input. It won’t work every time – and you may need to follow up with an e-mail or two – but you’ll get more response than you might believe because experts love to share their knowledge. Hell, you quoting them makes them more of an expert while it helps boost your credibility!
They may schedule a phone call or just send you the quote via e-mail. If they do agree to a phone interview, there’s one important thing to remember: you asked for a 5-minute interview, so keep it to 5 minutes!
Afterward, send a thank you note. A handwritten personal note works best if you have a snail-mail address – but a nice e-card will also do. The point is not to take them for granted.
You needn’t do this for every post – and you will likely know the topics that would receive a boost from a third-party expert.
Go now. Find an expert and continue building your credibility!
Laura & Marcie
The Author Blog Challenge is hosted by Laura Orsini and her alter ego, Marcie Brock, of the Marcie Brock – Book Marketing Maven blog. Please visit Marcie’s blog for loads of great info about low- to no-cost methods of marketing for self-publishing authors.