Get out of the Lazysphere: Write NEW content for your blog!
The Lazysphere — a working definition — is a group of bloggers
who I won’t name by name, but you can spot them a mile away.
Rather than create new ideas or pen thoughtful essays,
they simply glom on to the latest news with another
“me too” blog post. — Steve Rubel
Though I am not particularly fond of the term “Lazysphere” (and even less so of “blogosphere”), I do agree very much with Rubel’s quote. I believe there’s room to comment on current events or the writings of others, but not without adding your own significant commentary to the “borrowed” material. And especially not at the exclusion of creating your own content. My strong feelings about “reposting” came spilling out in a recent post I did for the Marcie Brock blog. I’m pretty adamant about it, but not for the reasons one might expect.
Sure, I think it’s wrong to steal other people’s stuff. I also know that human nature being what it is, those denizens of the Lazysphere will always steal other people’s stuff, especially if it’s good and the lazy folks aren’t just bad bloggers, but generally uninspired. Yes, there are ways to protect your work – but the only way to be 100 percent certain that no one will steal your stuff is by never, ever, ever, ever posting anything online. Ever.
No, my rants against repurposing other people’s material – or spending the majority of your time making feeble comments about it – have more to do with the whole intention of blogging. In my opinion, a blog is one of the best returns on investment in the marketing game. For little to no setup fee, you can begin expressing your ideas for the whole world to see. And if you handle your keywords, tags, pages, and categories correctly, you almost can’t help but succeed in the search engines.
But why bother if you’re just going to reuse material someone else already created? Why do you care about generating traffic and doing well in the search engines if you aren’t writing and posting your own content? What’s in it for you to constantly regurgitate others’ writings?
I feel similarly about public domain materials. If you’re creating a blog with an intent to build credibility as an expert, the only way to demonstrate that expertise is by BEING the expert. You’re not really much of an expert if you’re constantly borrowing or leaning on others’ material. I’m not talking about blatant plagiarism here. I’m referring to an overreliance on public domain or attributed material in lieu of creating anything new yourself.
Smart cookie. Author. Expert in your field. Any writer who wants those titles must earn them – by studying, learning, researching, and most importantly, embodying the knowledge that demonstrates they deserve them. It’s a wide, wide world and there are as many ways to see or address a topic as there are people writing on that topic. Stand out from the crowd by creating your own unique expert copy.
Here’s to originality!
Laura & Marcie
The Author Blog Challenge is hosted by Laura Orsini and her alter ego, Marcie Brock, of the Marcie Brock – Book Marketing Maven blog. Please visit Marcie’s blog for loads of great info about low- to no-cost methods of marketing for self-publishing authors.