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Are you making this KEY mistake with your blog posts?

One of the coolest things about blogging right now is that you needn’t know code to do it. With WYSIWYG (what you see is what you get) production screens, you can bold, underline, and italicize to your heart’s content. You can change font color or SIZE and even strike through words to  make a point. Adding images is easy, and even adding a link requires no extra effort, if you type it in with the http:// in place.

However, if you really want your posts to work for you, you’ll want to know how to create a text link. If you learn no other coding ever, this piece is one that will serve you as long as you’re on the web.

<a href=“http://www.marciebrockbookmarketingmaven.com”>book marketing blog for self-publishing authors</a>

becomes

book marketing blog for self-publishing authors

NOTE: The text you want to become the link lies between the > and <. Even this part is fairly standard by selecting the text you want to make into the link and clicking the link button on your toolbar.

If you’re careful in your choice of the words to which you link, focusing on the keywords for that particular post or your entire blog overall, text links can help boost your SEO.

BUT HERE’S THE REALLY IMPORTANT PART: Make sure you don’t chase people away from your site by having your links open over the window you’re linking from. ALWAYS have your links open in a new tab or a new window. Do this by adding one little piece of code to your text link:

<a “target=blank” href=“http://www.marciebrockbookmarketingmaven.com”>
Click this link to see it in action.</a>

Click this link to see it in action.

Now, when the person clicks on your text link, the designated site will open in a new window. The alternative is that your visitor will open the new link over top of your blog, follow it to something interesting, and POOF – they’re gone forever. In WordPress, you can control this aspect of linking in the text links you place within the body of your blog, as well as within any widgets you create in the sidebars.

This small piece of code really is not that difficult, and is well worth learning if it means you’ll keep your readers with you! Not to mention that in many blog platforms, you have the option right there when you create the link to “set the target” to “open in new window.”

Here’s to successful linking!
Laura & Marcie

__________________

The Author Blog Challenge is hosted by Laura Orsini and her alter ego, Marcie Brock, of the Marcie Brock – Book Marketing Maven blog. Please visit Marcie’s blog for loads of great info about low- to no-cost methods of marketing for self-publishing authors.

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