Develop the blogging habit: Post early and post often
In at least one way we are atypical bloggers.
That’s because we just keep on posting.
The typical blogger, like most people who go on diets and budgets,
quits after a few months, weeks, or in many cases, days.
— Stephen J. Dubner, aka the Blogologist
If you’re new to blogging, one of the most important things to understand is the importance of frequent posting, REGARDLESS of the amount of feedback you receive! A friend recently started a blog, but quit after less than a month because she wasn’t seeing any real readership or comments on her posts – which happened to be quite thoughtful and charming.
Unless you’ve got a loyal mailing list of thousands, you announced your blog launch to them, and they all pounced on your first post, you’re like most of us, meaning it’s going to take some time to build a following for your blog. One of the easiest ways to speed this up is to post often. Experts suggest 40 to 50 days straight for the initial launch, and then regularly 3 to 5 times a week thereafter.
To ensure your success, you might want to create a writing schedule – time each day or week you set aside for writing your posts. Then, write a few of them at a time and set them up to post in advance. Most blog platforms allow you to schedule your posts for future release dates.
Of course, you want enough flexibility in your posting schedule to allow yourself to respond to breaking news or current events as they occur. Don’t become so wedded to the schedule for your nutrition blog that if something like the pink slime story breaks, you won’t be able to comment on it in a very timely fashion. Like that early bird and the worm, the first bloggers to comment on a breaking story are likely to be the ones who get quoted later.
Why is regular posting so critical? The search engine spiders love new content – and all those posts are new content. So the more you post, the more attractive your blog site becomes to the spiders, and the higher you will find yourself ranking in the search engines. Provided, that is, that you do a good job with your keywords and keep your posts more or less dedicated to one subject. I find that blogs tailored to one subject also tend to do a bit better than those kitchen-sink types of blogs that feature random notes on life in general.
Whatever you do, just keep on posting. The audience will come, but it may take from 3 to 6 months for you to see more than a few readers a day. Keep your chin up and continue to put forth your best effort. Thinking about why you started writing your blog in the first place will likely help you hold that momentum.
Laura & Marcie
The Author Blog Challenge is hosted by Laura Orsini and her alter ego, Marcie Brock, of the Marcie Brock – Book Marketing Maven blog. Please visit Marcie’s blog for loads of great info about low- to no-cost methods of marketing for self-publishing authors.