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Blogtainment: Should entertaining your readers be your goal?

Yes, blogging is entertainment. It is performance,
each blog post a show, sometimes an opera, sometimes
a 30-second commercial. Like a show, it may start
with a bang, lead you along from song to song,
have a great climatic moment, then leave
the audience wanting more.
— Lorelle Van Fossen

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Sometimes it’s easy to develop a perspective about our blogs, our books, our creations and become very attached to it. If you’ve written a serious, important book and the goal of your blog is to promote it, perhaps you bristle at the idea of your blog being mere entertainment. However, like the storytelling concept from a few days ago, I believe this perception of blog as entertainment is a good one to consider.

How else do you plan to draw your reader in, keep him interested, draw him back again next time, and – most importantly – cause him to share what he reads there with his friends and colleagues?

Have you ever seen an attorney behave theatrically? Have you ever watched a politician give an entertaining speech? Have you ever been riveted by a big, ongoing news story? Each of these is a form of entertaining packaging that hooks you. It may or may not contain the “leaves you wanting more” component, but it definitely captures your attention at the start. This is the idea Van Fossen is getting at.

I think it would be a fool’s errand to expect to do this with every post – although there are some tremendously gifted bloggers out there who hit doubles and triples nearly every day, if not a homerun with nearly every post.

One of the biggest draws of any blog post – and the first thing people see – is the title. If you can write an interesting title, you’ve already won half the battle.

Take a step back from your blog and consider how your reader perceives it. Are you delivering all you can? Making it as fascinating and share-worthy as it can be? Or are you merely going through the motions, in an effort to get in all your obligatory posts for this month’s blog challenge? Which blogger would you prefer to read?

Cheers –
Laura & Marcie

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The Author Blog Challenge is hosted by Laura Orsini and her alter ego, Marcie Brock, of the Marcie Brock – Book Marketing Maven blog. Please visit Marcie’s blog for loads of great info about low- to no-cost methods of marketing for self-publishing authors.

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